A Pfizer franchise was in need of a destination for their launch materials that was accessible globally. The portal would be a place to where global affiliates would share approved materials with their counterparts in other markets.
Attached to each asset was the ability for affiliates to engage in knowledge share on the performance and challenges of the particular piece. This conversational thread would help other marketers improve their own asset.
The portal concept was eventually rolled out to other franchises within Pfizer.
